Summer Celebration

The Upfront is the main adsales event that BBC Studios South Africa host each year and over the years, it has become a ‘not to be missed’ industry event. This is where they show advertisers/sponsors, affiliates and media the amazing breadth of content that will be on their channels over the next 3-6 months, giving them an opportunity to see and plan which shows will work better for their brands.

Every year the studios aim to push the envelope in terms of their theme and creativity, ensuring that it comes alive at every touchpoint; from the venue, food, experience and reels content – making sure that they are captivating, engaging and tell good story. Giving the audience a good sense of who they are as a brand and what each of their channels stand for and offer.

This year, the event has been on 4th September. The theme was Summer Celebration. The theme speaks to the bigness, breadth/scale, and variety of vibrant content across all their channels over the summer period. They wanted the audience to feel as though they are the perfect partner to celebrate summer with as we deliver the perfect mix of content, themes/strands and audiences for their brands to align with.